google-analytics-answers

Q:Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
A:Active Users report

Q:Which of these user characteristics CANNOT be used to create a Custom Segment?
A:Users who have children

Q:Which of these can join offline business systems data with online data collected by Google Analytics?
A:Data import

Q:Which report shows the percentage of traffic that has visited your site before?
A:Behavior>New vs returning report

Q:Google Analytics filters are applied in the order in which they are set in your view.
A:true

Q:Assigning a value to a Google Analytics Goal allows you to do which of the following?
A:Compare goal conversions and measure changes and improvements to your site

Q:Custom Reports will NOT let you do what?
A:Pair metrics and dimensions of different scopes

Q:Which of these is NOT possible when you link your AdWords account to Google Analytics?
A:Adjust keyword bids inside Google Analytics

Q:What is required for User ID to track users across different devices?
A:Sign-in that generates and sets unique IDs

Q:Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?
A:Multi-Channel Funnel reports

Q:What is a “secondary dimension” in Google Analytics?
A:An additional dimension you can add to a report for more specific analysis.

Q:Which report shows a visual representation of user interactions on your website?
A:Behavior Flow report

Q:Filters may be applied retroactively to any data that has been processed.
A:false

Q:By default, when does an Analytics session expire?
A:When a user is inactive on your website for more than 30 minutes

Q:Which of these is NOT a valid metric-dimension combination?
A:Sessions / Bounce rate

Q:Which of these is NOT a benefit of using segments in your data analysis?
A:You can permanently modify the data in your view

Q:By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?
A:Source and Medium

Q:What feature would you set up to collect company-specific data such as Member Status?
A:Custom Dimension

Q:If you want to track users and sessions across multiple domains, what must you set up?
A:Cross-domain tracking

Q:Which tags does Google Analytics recommend to accurately track campaigns?
A:Medium, Source, and Campaign

Q:Which of the following statements about segments is incorrect?
A:Segments are filters that permanently alter your data

Q:Which of these criteria CANNOT be used to create a Custom Segment?
A:ad type

Q:You can only apply a Custom Dimension to data that was collected after you created the dimension.
A:false

Q:Which report helps identify which browsers may have had problems with your website?
A:The Browser & OS report

Q:Which report can compare metrics based on user acquisition date over a series of weeks?
A:Cohort Analysis report

Q:Which kinds of hits does Google Analytics track?
A:All of that above

Q:If a filter excludes data from a view, that data can never be recovered for that view.
A:true

Q:Which data table display compares report metrics to the website average?
A:comparison

Q:Which type of Custom Report shows a static sortable table with rows of data?
A:Flat Table

Q:Which user characteristic may NOT be used to change keyword bids in AdWords?:
A:ad preference

Q:If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
A:true

Q:Where in the HTML of your webpage should you place your Analytics tracking code?
A:Just before the closing </head> tag of your website

Q:In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?
A:Television commercials

Q:Which report helps you understand which kinds of mobile devices were used to visit your website?
A:Mobile > Devices report

Q:Which of these could NOT be tracked using Goals in Google Analytics?
A:Customer's lifetime value

Q:What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
A:Attribution modeling

Q:You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.
A:true

Q:What URL tag does AdWords add to the destination URL using autotagging?
A:gclid=

Q:By default, which of these is NOT considered a “medium” in Google Analytics? referral
A:google

Q:Which reports show websites that send traffic to your pages?
A:All Traffic

Q:What will happen if a user clears the Analytics cookie from their browser?
A:All of the above

Q:Auto-tagging is used to collect data from which kinds of traffic?
A:AdWords Campaign traffic